Flexibility and efficiency encapsulates my role as the sole designer for Stanley's DTC business since 2020 (among other hats worn). During this time, I've maintained brand standards throughout its evolution, created a reputation as the subject matter expert in the digital design space and am recognized amongst stakeholders as curious, reliable and collaborative. Owning digital design and email marketing has resulted in +124% and +474% increases in revenue respectively for those channels in FY23.
UX Design
At Stanley we let our wild imaginations run wild. I collaborated cross functionally with agencies, partner and stakeholders, with equally unhinged ideas, to bring our wild ideas to life. The goal was to modernize the user experience on our site. Removing friction from the purchasing process and democratizing access to product info on our beloved cups were top priority. Below you will see a few of our highest performing Homepage designs, as well as a progression of our site since 2020.
Email Marketing
Owned design of email marketing program for an audience of 6.5M subscribers in 2024, increased from 2.8M in 2023 (+43%). View full body of work here.
Art Direction
Took on the role of Assistant Art Director for our New Outsider campaign in March 2023. Partnered with Miami-raised, Brooklyn-based illustrator, COVL, as our main talent to highlight this bold and colorful collection.
Illustration
